Do you hate selling?
Or using the word “authentic” to describe yourself?
Me too.
I actually avoided becoming an entrepreneur for years because I detested the sales techniques I saw out in the business world. The same techniques were the one I used to use when I worked for a large corporation and was expected to sell boring things like overdraft protection and credit cards. When I left that job to become a stay-at-home mom I confidently said these words:
“I’m never selling again.”
(I also said I was never wearing pantyhose again, but I digress...)
But never say never. Back in 2011, I found myself wanting to make some extra money while my three kids were in school. So. I picked up some odd jobs doing blogging and social media & email marketing. Fast Forward to 2017 when one of my best friends opened her esthetician business and I started helping her with her marketing.
The best part of helping her was that I realized that so much of effective “selling” was based on connecting with other humans by using your unique personality, features and benefits. I started to understand that when you are helpful, kind and yourself, you attract your ideal clients.
So, in 2018 I decided to launch my own business helping others market their business using a good old fashion principle: Care more about others than promoting yourself and magically your clients & customers will be more attracted to you.
Ok, maybe it doesn’t just happen magically, but it’s a heck of a lot easier and effective.
But you may be wondering, “How do you do this?”
By creating content and marketing strategy that puts the customer first and shows how you can help them without the slimy sales techniques.
And that’s what I help you create.
I help personal brands create effective marketing strategy that is authentic (I know, that word makes me cringe too) and effective. We sit down and dig deep into your website, email marketing and social media channels to see what’s working and what needs improvement.
And since your words are the backbone to your business. I also craft the copy on your web pages, blogs, email marketing and social media posts that connect you to their ideal clients. (The fancy word for this is copywriting).
The crazy thing that happens when you do this? You sell without selling — and don’t feel slimy in the process.
How can I help you lose the slime and add the magic to your strategy or copy?
Click below and contact me!
