A recurring topic when I speak to clients is the importance of blogging. Is it really necessary? Why does my business need to blog? Will blogging attract my ideal customers? The simple answer is yes, blogging for business is vital and should be a part of any strategic marketing campaign.
Not to say it is easy. Yes, blogging for business can a pain at times. You have to put aside to time to work on something that you may not see an immediate benefit from. This is especially hard when when there are so many fires to put out on a day-to-day basis. However, blogging is one of the best investments you can make in your business.READ MORE